Social Media vs Social Internet

Brett McKay wrote on the Art of Manliness blog on the difference between Social Media and the Social Internet and the difference between the two. While the former was the keep of billion dollar industries the latter is the creation of individual people. Lately, I have found myself coming to my website to share things rather than keep them in silos maintained by corporations. Data is the new oil, if you haven’t already heard.

Brett’s blog post is a good starting point if you want to begin moving away from Social Media again towards the Social Internet.

Social Media are websites owned by corporations that monetize what you share and become multi-billion dollar corporations richer. Social Internet is the network of sites owned by individuals or even small businesses that put out content and are shared by people like you and me.

If you have browsed the web before 2007 in India, you would have worked your way through Yahoo! search engine, through various email threads on Yahoo! groups and found like minded people sharing web pages using links. When blogs burst on to the scene, you would always keep an eye on the about page and for the “blog roll” on the side of the blog to find new blogs. If you were on the blog roll of someone famous, you would get a lot of web traffic. This is how you organically grew your website.

A screenshot of the website, stryder.com
stryder.com was a website that I visited often for such web links and blog rolls. Image Credit: Pradeep Mohandas

The onset of websites like Facebook and Twitter were the onset of Social Media. These websites earned money by showing us targeted advertisements based on the things we liked, shared and searched on their website. Getting us to stay on their websites for longer (even not having to open web links on a browser) means they can watch user behaviour for a longer time. Data is the new oil. Wired ($) has a personal guide to Personal Data Collection that tells you how your personal data is collected and used. However, they do offer a convenience in use and sharing that Social Internet has never reached.

The Social Internet was built on RSS feeds. Not the Rashtriya Swayamsevak Sangh but Really Simple Syndication. Google Reader made it a breeze to subscribe and read blog posts and even listen to podcasts. But, Google pulled the switch on the project and RSS feeds have been difficult to follow ever since. I currently use Feedly for blog posts, Spotify for podcasts and Thunderbird for feeds and email offline. What I would really love is a mobile version of Thunderbird that I could use to read and write emails, read my blog posts, listen to my podcasts and play videos from the channels I have subscribed to. One app to do it all would mean so many saved apps downloads and my data would be safe with a non-profit like Mozilla Foundation where we would have more control on our own data.

I know reading this sounds like I am scared of Social Media but the fact is that I use it as much as other people but I am slowly beginning to realise that we need control of the data that we create. I believe that awareness that your data is being used by Corporations to make more dollars is a good first step.

Chapter 1 Tritiya

Ayn was sitting at the console today. She got a notification for a Longreads story on the beginning of the Quantum Computing on the Moon. She opened the notification to read the story.

Quantum Computing came to the Moon with the Indian company, Pradnya Labs. Pradnya Labs was founded by Pradeep in 2020 after he quit his banking career. He started it for teaching Artificial Intelligence and Machine Learning to his peers. He found that more money was to be made by teaching others than the application of these skills in an industry that youngsters were getting into than someone who lacked experience in the field.

Pradeep turned out to be a much better teacher than an employee or a worker in India’s software industry. Pradnya Labs then expanded into digital literacy drives for the elderly. This Pradnya Labs saw as Corporate Social Responsibility as the company grew big in Southern India and went public in 2024. However, students who left Pradeep came back to join him in India as teachers. Along with them came two important people – Shruti and Sriram.

Shruti worked with Microsoft in the US and was working with its Quantum Computing division. Sriram came from Tesla and came from its famous Batteries Division. In a famous meeting held in a tea shop in Palakkad, they encouraged Pradeep to foray into Quantum Computing. First, they held classes for Quantum Computing core processes.

Pradeep learnt that Quantum Computers would not sit in people’s hands like ordinary computers. These would be installed in the cloud and would communicate with people’s devices through broadband. From the profits that Pradnya Labs made up to 2025 and raising money from family and friends, Pradnya Labs founded it Quantum Computing Division with Shruti heading the same.

In 2026, Pradnya Labs produced the first quantum computer, called Adi. Pradeep thought that putting these quantum computers in the sothern pole of Lunar craters would provide them with natural cooling. The Aitkens basin was identified. He spoke with Indian Space Research Organisation (ISRO) Chairman, Pavan. Pavan was not sure if Pradeep had a working idea and hence called his colleague at the Indian Institute for Information Technology (IIIT) Hyderabad, Mukunth for setting up a demonstration. Adi was setup with the quantum computer built at IIIT and was test run. Adi outperformed the IIIT-Q by 15 seconds.

Pavan asked Pradeep how they hoped to communicate with the Moon? Pradeep said a relay satellite would be placed near the Moon and would re-send the signal to Earth. Although, Pavan was not fully convinced, he agreed to place one Adi on the Moon’s Aitkens basin.

Meanwhile, Sriram was working away in a nearby lab in Hyderabad to build Tesla style battery packs within which the quantum computer could be carried to the Lunar South pole. He added a communications module. The body of the Adi-packs were tested in ISRO labs in Bengaluru. After they came through successfully, the first Adi-packs were launched to the Aitkens crater in 2025.

Through 2026, ISRO, IIIT and Pradnya Labs tested the relay system and found that the speed that Adi got was lost in communication with Earth. Dwitiya was launched in December 2026. Developed in the Pradnya Q Labs in Coimbatore, Dwitiya was faster than IIIT-Q by 83 seconds. ISRO launched a Dwitiya pack to the Aitkens basin in 2027. Happy with the results, Pradnya Labs got orders for Dwitiyas themselves as well as for time for use on the Lunar Dwitiyas.

Meanwhile Sriram got in touch with his former boss at Tesla and through him got Pradeep to talk to Elon Musk. Pradeep asked Musk for a redesign of their Starlink satellites to provide a way to receive data from the Moon and relay it to Earth. Working through 2027 and 2028, the Starlink 2.5 satellites were launched by SpaceX in 2029. These provided improved speed, better data crunching and faster applications. With the advent of this, many of the other service providers in India started gaining an equal footing.

Pradnya Labs’ profits soared. In 2030, Isha Ambani of Jio approached Pradeep with a new idea. She wanted Jio to build satellites that would relay the information from the lunar Dwitiyas back to Earth. Pradeep shared that they were working on Tritiya. One Tritiya would launch next year. But, one demonstration at the Pradnya Labs Quantum Computer simulator meant she paid for the construction of three more Tritiyas exclusively for use of Jio. In addition, she also paid Exseed Space for the construction of 25 Jiosats that would relay the information for users in the Indian subcontinent.

A total of five Tritiyas were launched to lunar surface at the Aitkens basin. Two were used for scientific data crunching for science institutions in India. Three were used by Jio. They said the three lunar data centers took care of half their data center needs on Earth.

It was one of the Tritiya that had predicted that an asteroid was to hit Earth in 2040. Ayn was one of the few human beings that left on the spacecraft one year before impact was predicted. Today was the day when the asteroid would hit Earth.

James Clear: Akrasia

From James Clear’s blog:

Akrasia is the state of acting against your better judgment. It is when you do one thing even though you know you should do something else. Loosely translated, you could say that akrasia is procrastination or a lack of self-control. Akrasia is what prevents you from following through on what you set out to do.

An important thing to look out for is:

Time inconsistency refers to the tendency of the human brain to value immediate rewards more highly than future rewards.

This is one thing that I’m trying to fix:

This is one reason why the ability to delay gratification is such a great predictor of success in life. Understanding how to resist the pull of instant gratification—at least occasionally, if not consistently—can help you bridge the gap between where you are and where you want to be.